Full-Stack & Product Engineering
Hand-coded MVPs and production apps, from database schema to deployed URL.
// DIGITAL STRATEGY × INNOVATION
Elite Technical Engineering, for Fast-Scaling Digital Products.
We turn complex startup concepts into investor-ready MVPs and intelligent AI automations. 100% hand-coded by senior solutions architects with 8 years of enterprise experience. Zero junior developers. Zero agency overhead.
{FullStack Development}
{SEO & Digital Marketing}
{CRM Development}
{Landing Page Development}
{Agentic AI & Python Development}
{DevOps and Deployment}
// Integration Engineering
// Salesforce UI & LWC
// DevOps and Cloud
// Landing Page Systems
// API Development
// Embedded Team Capacity
// THE STUDIO
Senior engineers. Zero handoffs.
Good systems disappear. You stop noticing the handoffs — because there aren’t any.
Syntax and Scope is led by Ishan Majmudar and Reeddhi Pandya, two senior engineers with 8+ years each across React, Angular, Vue, and the Salesforce platform — LWC, Aura, and Apex — plus the Node.js, Java, and Python backends and enterprise dashboards they connect to.
150+ production landing pages shipped, Salesforce and Magento UI teams led, dashboards built for 50,000+ enterprise users, and integrations across Salesforce, Marketo, HubSpot, Pardot, Mailchimp, and Klaviyo for clients across healthcare, insurance, and e-commerce.
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Years Experience
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Landing Pages Shipped
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Industries Served
// KNOW YOUR FOUNDERS
Two senior engineers. One studio.
02 FOUNDERS
01
Ishan Majmudar
Senior Full Stack Architect & Salesforce UI Lead
8+ years building enterprise applications across React, Angular, and the Salesforce platform — LWC, Aura, and Apex — plus the Node.js, Java, and Python backends they connect to. Has led Salesforce and Magento UI teams, shipped 150+ production landing pages, and built integrations across Marketo, HubSpot, Pardot, Mailchimp, and Salesforce Marketing Cloud for clients in healthcare, insurance, and e-commerce.
Connect on LinkedIn (opens in new tab)
02
Reeddhi Pandya
UI / Front-End Developer & React Developer
8+ years building enterprise-scale dashboards and data-visualization platforms across React, Vue.js, and Angular. Currently delivers React and Vue applications for a Microsoft engagement, serving 50,000+ enterprise users — including a custom TypeScript/SVG heatmap that cut risk-analysis time by 30%. Focused on performance, accessibility, and AI-assisted engineering workflows.
Connect on LinkedIn (opens in new tab)// WHAT WE DO
From first commit to fractional CTO.
07 ENGAGEMENTS
01 — Project-Based Builds
Best for Early-stage founders who need a flawless first version of their software built quickly by true senior experts.
- Architecture & Database Design — Ishan personally designs the structural blueprint, database relationships, and API maps.
- Full-Stack Development (Next.js/Node.js) — 100% hand-coded by Ishan. No interns, no outsourced work.
- Core Feature Build — user login/authentication (Clerk), payment gateway integration (Stripe), and the primary interactive application dashboard.
- Cloud Deployment — deploying the live app to Vercel/AWS and mapping custom domains.
- 30-Day Launch Support — direct post-launch bug monitoring and code stability adjustments.
Best for Small-to-midsize businesses looking to hook their operational systems into artificial intelligence to save time.
- AI Assessment Call — a workshop to map out manual tasks (like customer support or data entry) that can be handled by AI.
- Secure API Integration — connecting your workflows to models like OpenAI or Anthropic using lightweight Python/FastAPI backends.
- Internal Knowledge Base Setup — hooking up a secure vector database (like pgvector) so the AI can safely search company documents.
- Automated Webhooks — linking the AI output directly to your current tools (like Slack, Google Drive, or your CRM).
Best for Businesses that need a CRM or online store built — or fixed — by someone who's actually shipped one in production, not a template installer.
- Salesforce CRM Implementation — custom objects, page layouts, validation rules, and Lightning (LWC/Aura) components built around how your sales team actually works, not generic out-of-the-box setup.
- Ecommerce Platform Development — Magento or headless storefronts (Next.js + Shopify/Commerce APIs) built for real catalog scale, checkout reliability, and PCI-conscious payment handling.
- CRM & Storefront Sync — orders, customers, and inventory kept in sync between your storefront and Salesforce in real time, so sales and fulfillment are never looking at stale data.
- Data Migration & Cleanup — moving existing customer, product, and order data over without duplicate records or broken relationships — the part most agencies get wrong.
- Performance & Checkout Optimization — page speed and checkout-flow tuning aimed at the metric that actually matters: cart abandonment.
Best for Marketing teams and founders who need conversion-focused landing pages shipped fast — for campaigns, product launches, or paid traffic — without waiting on a full website rebuild.
- Conversion-Focused Build — responsive, pixel-accurate landing pages built with performance and conversion in mind, not just visual polish.
- Reusable Template Systems — editable page templates that let marketing teams launch new campaigns independently, without a developer involved every time.
- MAP & CRM Integration — lead-capture forms wired directly into Salesforce, Marketo, Mailchimp, or HubSpot, so leads flow straight into your existing workflow.
- ESP-Compatible Email Templates — matching email templates built to render consistently across every major email client, not just the ones you happen to test in.
- Performance Tuning — code minification and asset optimization aimed at real load-speed gains — improvements of up to 35% aren't unusual.
02 — Monthly Growth & Engineering Partners
Best for Businesses with a live product or website that's getting traffic but not ranking, converting, or being tracked properly.
- Technical SEO Audit — a full crawl-and-index audit covering Core Web Vitals, site speed, mobile-friendliness, structured data (schema markup), and the crawl-budget issues search engines actually penalize.
- Keyword & Content Strategy — search-intent-mapped keyword research, on-page optimization (titles, meta descriptions, header hierarchy, internal linking), and a content calendar built around what actually converts.
- Marketing Automation & Nurture Campaigns — lifecycle email and lead-nurture flows built in Marketo, HubSpot, or Pardot, so qualified leads don't go cold waiting on a follow-up.
- Analytics & Conversion Tracking — GA4 and Search Console configured correctly, with real conversion tracking tied to revenue, not vanity traffic.
- Monthly Performance Reporting — a clear, jargon-free report every month showing rankings, traffic, and conversions.
Best for Business owners who already have a live website or app and want to ensure it stays online, fast, and protected.
- Performance Tuning — ongoing optimization of code and slow database queries to keep loading speeds under 1.5 seconds.
- Security & Dependency Patches — monthly updates of all package frameworks to shield the application from vulnerabilities.
- Automated Cloud Backups — setting up secure, redundant backups of your server data.
- Uptime Monitoring — round-the-clock automated checkers that notify Ishan instantly if the server goes down.
03 — Strategy
Best for Prospects who have a big app idea but don't know the exact technical steps or database design required to build it safely.
- Deep-Dive Discovery Calls — intensive sessions to unpack your business logic and product requirements.
- Entity-Relationship Diagram (ERD) — a visual blueprint mapping how your database tables will interact safely.
- Comprehensive Technical Specification PDF — a production-ready document listing the required tech stack, API endpoints, and infrastructure recommendations.
- Milestone Breakdown — a transparent roadmap setting realistic budget and timeline targets for production.
// SKILLS & EXPERTISE
The toolkit behind every engagement.
07 DISCIPLINES
AI & Workflow Automation
Wiring real AI models into the tools a business already runs on.
CRM & Ecommerce
Salesforce and Magento systems built for real customers and real orders.
SEO & Marketing Ops
Technical SEO and marketing automation that ties traffic to revenue.
Infrastructure & Reliability
Keeping live systems fast, patched, backed up, and monitored.
Technical Strategy & Architecture
Blueprints and specs that de-risk a build before a line of code is written.
Landing Page Development
150+ conversion-focused pages shipped, integrated straight into your MAP or CRM.
// SELECTED WORK
A few things I've actually built.
Short list, on purpose — every project here got full attention, not a template. There's room for what's next.
AI Voice Agent
Answers calls as a company's front-desk receptionist — talks to customers, qualifies and captures leads, and books appointments when needed. Built to plug into almost any business's phone line, regardless of industry.
Philips Healthcare client work
Reusable Lightning Web Components integrated with Salesforce data services for Philips Healthcare's client portal, tuned for rendering performance. Built while at LTIMindtree, not an independent contract.
Magento Ecommerce Platform client work
Led Magento UI development for an enterprise storefront — reusable component architecture and frontend standards across a multi-developer build. Also built while at LTIMindtree.
Ecommerce Website
An online store for renting baby clothes — a subscription-style rental model instead of a standard buy-it-once storefront. Built on Shopify, with custom theme development and rental-specific cart logic.
Matrimonial Platform
A complete matrimonial matching web app — profile creation, compatibility matching, and messaging, built as a full application end-to-end, not a landing page.
Syntax and Scope this site
The site you're reading right now: a live-typing terminal, a custom 3D particle-network background, and a full dark/light theme — hand-coded, no framework, no page builder.
Your project, here next.
There's room on this list. If you've got something worth building, let's talk.
Start a project// CASE STUDIES
Real problems. Real fixes.
Not a tech spec sheet — the actual business problem behind each build, and what we did about it.
07 STUDIES
→ AI & Workflow Automation
AI Voice Agent
The problemEvery missed call is a missed lead. Businesses lose customers simply because no one can pick up fast enough — especially outside business hours.
What we didBuilt an AI voice agent that answers every call like a real front-desk receptionist — talking to customers, qualifying and capturing leads, and booking appointments, any time of day.
→ CRM & Ecommerce
Philips Healthcare client work
The problemA large healthcare portal's Salesforce components were slow to load, frustrating the staff who relied on them every day.
What we didRebuilt the components as reusable Lightning Web Components wired directly into Salesforce, tuned specifically for speed — as part of the LTIMindtree engineering team, not an independent contract.
→ CRM & Ecommerce
Magento Ecommerce Platform client work
The problemMultiple developers building the same storefront meant inconsistent UI, duplicated code, and slower delivery on every new feature.
What we didLed the frontend architecture — a reusable component system so the whole team could build consistently and faster, instead of everyone reinventing the same page. Also built while at LTIMindtree.
→ Landing Page Development
MarTech Landing Page System client work
The problemEvery new marketing campaign meant waiting on a developer to build a landing page — campaigns launched late, or didn't launch at all.
What we didBuilt 150+ reusable, editable landing-page templates wired into Salesforce, Marketo, HubSpot, and Mailchimp, so marketing could launch campaigns themselves — no developer required. Built while at Uplers Solution Pvt. Ltd., not an independent contract.
→ CRM & Ecommerce
Ecommerce Website
The problemStandard ecommerce platforms are built for one-time purchases — they don't support a subscription rental model out of the box.
What we didBuilt a custom Shopify storefront with rental-specific cart and checkout logic, so customers rent baby clothes instead of buying them outright.
→ Full-Stack & Product Engineering
Matrimonial Platform
The problemA matchmaking idea needs more than a signup form — it needs real profiles, real matching, and real messaging to actually work as a product.
What we didBuilt the whole platform end-to-end: secure accounts, a working matching system, and in-app messaging — a complete application, not a landing page with a form.
→ Full-Stack & Product Engineering
Syntax and Scope this site
The problemMost agency websites look and feel the same — the same templates, the same stock photos, the same page-builder clunkiness.
What we didHand-built this entire site from scratch — including a live-typing terminal and a custom 3D background — to show what's actually possible without a template.
// HOW WE WORK
From audit to handover, no surprises.
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01
Audit
Map every system. Find exactly where leads and data leak.
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02
Architect
Design the integration and data model — before any code.
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03
Build
Ship in small, tested increments. Your stack never goes dark.
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04
Handover
Documentation, ownership, and a team that answers the phone.
// INDUSTRIES
One engineer, many industries.
From automobile to healthcare — the fundamentals of good systems don't change.
// LET'S TALK
Stop losing leads between systems.
20 minutes. We'll map your stack and show you exactly where it leaks. No deck, no fluff.
Got it — thank you.
We'll get back to you within one business day.